Client: Brownsalt Bakery
What we delivered: Packaging Designs, Photography Assistance, Social Media Launch
Agency: MerryMen
Role: Design Director and Partner
The Brownsalt Bakery packaging redesign was a challenge focused on transitioning from see-through to fully covered packaging.
Handcrafted Mandala Design
Every ingredient in Brownsalt Bakery's grannollas was meticulously hand-drawn in the shape of a mandala, symbolizing the meticulous care and craftsmanship infused into each batch. The mandala design reflected the artisanal nature of their products and conveyed a sense of balance and harmony, echoing the delicate blend of flavors in every bite.
Informative Back
The back of the packaging provided helpful tips on how to enjoy Brownsalt Bakery's grannollas. As grannollas are relatively new in the Indian market, we took the chance to offer simple suggestions, such as sprinkling them over yogurt, pairing with fresh fruits, or enjoying them as a standalone snack. These tips aimed to inspire consumers and showcase the versatility of Brownsalt Bakery's artisanal grannollas
By seamlessly integrating the key visuals from the packaging design into a soft and engaging social media launch, we effectively introduced Brownsalt Bakery's new grannollas to the audience, sparking excitement and anticipation for the artisanal delights to come.
Results
The revamped packaging design successfully encapsulated Brownsalt Bakery's brand philosophy and elevated the overall brand experience. The intricate mandala designs, coupled with variant-specific packaging, enhanced product visibility and strengthened brand recognition on the shelves. The minimalist aesthetics added a touch of elegance, reinforcing the premium quality and authenticity of Brownsalt Bakery's artisanal grannollas.
