Client: Godrej Appliances
What we delivered: An interesting way to look at refrigerators!!!
Agency: CreativeLand Asia
Role: Associate Creative Director
Godrej Appliances introduced the Qube Kool, featuring cutting-edge thermometric technology for whisper-quiet and efficient cooling. To further elevate the user experience, the concept of customisable cover sleeves for the Qube Kool emerged, aiming to cater to diverse user preferences and styles.
Make it Super Kool!
Understanding the importance of personalisation, we crafted an array of cover sleeve designs tailored to diverse user personas. From pop culture enthusiasts to art and music lovers, each design resonated with different interests. For pop culture fans, we featured beloved characters and symbols/themes from franchises like Star Wars and Marvel, adding a personalised touch to the Qube Kool. Music-inspired designs reflected various genres and instruments, catering to musical inclinations. Bohemian-themed sleeves boasted vibrant colors and eclectic artwork, blending seamlessly into diverse interiors. Additionally, minimalist designs offered timeless elegance, enhancing any room's aesthetic appeal.
