They call me a graphic designer.

Tata initiated a Global Internship Program to draw talented students from prestigious universities worldwide to intern at Tata group companies. The goal was to establish an engaging branding and communication platform by offering exceptional projects, cultural immersion, and highlighting Tata's rich heritage.

McDonald's India encountered the challenge of broadening its appeal beyond burgers to capture the hearts of rice-loving consumers. This case study explores how we at MerryMen launched their new Rice Menu, aligning with the nation's love for fulfilling meals.

Crossword, the largest bookstore chain of India was coming up with its own subscription box of books and goodies carefully curated by Team Crossword. We assisted them from naming the product to its packaging and communication design.

Our first book cover design project, where we collaborated with Team Crossword and AuthorsUpFront to design covers for a three-part travel book series written by Dr. Rajani Rao.

With a strong foothold over the toy market and over 100 stores in India, Hamleys wanted to launch its own e-commerce store. The aim was to create a mobile-first, premium looking website, keeping in line with the brand’s identity. It had to be simple yet interesting and offer a great shopping experience.

Creativeland Asia was brought into relook at the Godrej Appliances brand philosophy and communication strategy, particularly focusing on their AC category.

Charged with Godrej Appliances' communication mandates and the "Soch Ke Banaya Hai" campaign launch, we tackled a pressing issue: visibility hurdles stemming from strict brand guidelines, especially white background product imagery.

Brownsalt Bakery, renowned for its artisanal treats, sought to elevate its packaging design for their range of grannollas.

In a heartening gesture, Godrej Team approached us with a pro bono brief, presenting an exciting opportunity to explore innovative ways to enhance their product, the Qube Kool.

RunnersForRivers is a CSR initiative started in 2013 to build a common consensus as well as support activities essential for reviving the rivers of Mumbai and other parts of India. We handled its brand creation, campaign design, and event launch on social media and on the ground.

We helped Setu evolve a comprehensive brand and product strategy, that would help them overcome the key challenge and build a strong positioning.

A homegrown slow indie clothing label by Fashion Designer Tanya Pearl Roberts. Conceptualized way ahead of its time, an elegant fashion solution for your everyday slow living by the Beaches of Goa to the Royalties of Rajasthan.

As a member of the core creative team at Publicis Capital, who played a pivotal role in building Garnier Men in India, my journey was defined by the relentless pursuit of creativity and innovation in visual communication.

Publicis India's partnership with Garnier has reshaped the haircare market, Our campaigns have redefined the status of haircare products, elevating them to the same pedestal as skincare offerings.

Garnier Pure Active Face Wash, formulated to address common acne and impurity concerns while promoting clear, radiant skin. To effectively reach a younger audience and convey the product's benefits succinctly, Garnier collaborated with Bollywood actress Aliya Bhatt for the campaign.

Angel Broking aimed to raise awareness about the best practices in IT, particularly among its employees. The goal was to cultivate a culture of vigilance and responsibility regarding password protection, data sharing, and safe downloading practices.

PUB-licis is an exciting and laid-back session designed to foster camaraderie and knowledge sharing within Publicis Capital.

DDB Mudra, received a prestigious assignment: launching L&T Realty's Glorious, India's first Transit-Oriented Development (TOD) situated at Seawoods Grand Central.

DDB Mudra played a pivotal role in steering L&T Realty's brand management endeavors, undertaking a diverse array of communication tasks.

Amidst the fervor of the Ganesh Chaturthi festival, the Garland of Notebooks initiative emerged at Mumbai's Lalbaugcha Raja temple, offering an innovative solution to address educational disparities among underprivileged children while promoting environmental sustainability.

Advertising Age's annual cover design competition honors the Cannes Lions festival, celebrating the power of creativity in advertising. Though none of my entries won, participating was a valuable experience.

The theme of the Impact (Advertising Age Magazine) cover design competition was to create a design that vividly encapsulates the essence of personalisation in today's business environment.

Maharashtra State Art invites entries for an art competition across various categories, from fine arts to commercial arts. Two of my ads were shortlisted in the Commercial Art category. The first poster on "Save Electricity" was one of the winners. Both of these ads were displayed in Jehangir Art Gallery.