Client: Setu
What we delivered: Brand Positioning and Launch Campaign, Event Collaterals Handling of Social Media Campaigns
Agency: MerryMen
Role: Design Director and Partner
Setu, an ambitious startup from the stable of Peon Wellness Group was entering the rather nascent category of health supplements, which were made from scientifically proven natural extracts that helped different vital organs stay healthy.
Challenge
Brainstorming sessions with the founder, the leadership team at Setu, and chats with potential users helped us articulate the challenge for this online-first brand: How do we get the urban Indian to care enough about health supplements and start including it in their daily routine?
Setu: Modern Health Supplements for Modern Lifestyle Ailments
We helped Setu evolve a comprehensive brand and product strategy, that would help them overcome the key challenge and build a strong positioning.
• We met several health experts and researched online on the dangerously unhealthy lifestyles of urban Indians, which included device addiction, poor food habits, and effects of stress levels.
It helped us evolve the culturally relevant brand platform of ‘Setu: Modern Health Supplements for Modern Lifestyle Ailments’
• We launched the brand with ‘The Now Way’ digital campaign, and then followed it up with micro campaigns over the course of the year, that helped break down the different facets of the brand and important products in the portfolio.
Result
Being a startup in a very nascent category everyone knew that they shouldn’t expect instant results. But the campaigns worked way better than expected.
• ‘The Now Way’ digital launch campaign video got 2 million views across social media platforms. • There were 85000 visits to the campaign landing page in just two weeks, and a steady liftoff in sales.
• The follow up campaigns helped the brand increase its user base, and get deeper insights into its audience.
• Setu’s performance in its first stage has helped it raise funding and expand its presence to retail.
• ‘The Now Way’ digital launch campaign video got 2 million views across social media platforms. • There were 85000 visits to the campaign landing page in just two weeks, and a steady liftoff in sales.
• The follow up campaigns helped the brand increase its user base, and get deeper insights into its audience.
• Setu’s performance in its first stage has helped it raise funding and expand its presence to retail.
