Client: Godrej Appliances
What we delivered:
360 Campaigns for Garnier Color Naturals
360 Campaigns for Garnier Color Naturals
Agency: Publicis Capital
Role: Creative Supervisor- Art
This endeavor has been both demanding and enriching, pushing us to redefine industry standards and constantly evolve our approach in the dynamic world of beauty advertising.
Colour, shine and consistency!
Communicating effectively about haircare demands close attention to detail, especially concerning hair style, shine, and color. Working on Garnier Color Naturals entails a significant responsibility, starting with the careful selection of the best stylist, photographer, and director. However, this is just the beginning for the art team. From interpreting the brief to overseeing retouching to finalising the print, art direction in haircare serves as the common thread of visual grammar. It's vital for ensuring consistency and coherence throughout the campaign across different mediums, be it print, digital, or TV.
Very Berry Combos!
Tactile ads featuring specific color combos inspired by the season or current trends infuse Garnier's brand with a vibrant energy. Serving as double-edged communication tools, these ads captivate audiences with their freshness and excitement. Moreover, they showcase Garnier's offerings in an engaging manner, creating more opportunities for brand consideration.
Trials and promotions to look like it!
Certainly! While the main product gets attention, trial packs are also important for boosting awareness and sales. Communication about trial packs is sales-focused, aiming to encourage trials. It's crucial to make these promotions inclusive for a wider audience. Using a premium look might make the product seem expensive, so it's important to balance highlighting benefits with affordability to drive trials and adoption.
